Tuesday, 16 August 2011

UKTV - Really Buff Boutique

Hotel Retail are proud to announce the successful completion of yet another exciting Pop Up Shop Campaign, this time for UKTV.

Last week we saw the exciting launch of The Really Buff Boutique pop up salon which provided the ultimate ‘beach body beautiful’ treatments to Londoners for a limited period only in Soho.

To mark the launch of feisty and candid women’s entertainment TV channel Really’s availability on Freeview channel 20 on Tuesday 2 August, a team of professional beauticians helped ladies and gents get celebrity fit with a range of free beauty treatments including waxing, spray tanning, fish pedicures and more..
The campaign ran for 1 week and proved an incredible success with all appointments being booked up by the end of the first day.  Facebook “likes” increased by 2300 during the campaign and an online buzz was created causing many discussions, debates and blogs.
Take a look below for some “before and after” pictures of the Salon itself receiving a make-over!